Module 1: Introduction to Digital Marketing - Overview of digital marketing channels (SEO, SEM, social media, email, and content marketing) - Understanding target audiences and digital consumer behavior - Setting measurable marketing objectives Module 2: Search Engine Optimization (SEO) - Keyword research and analysis - On-page and off-page SEO strategies - Technical SEO fundamentals - Tracking and analyzing SEO performance Module 3: Social Media Marketing - Building a social media strategy - Content planning and calendar management - Organic vs. paid social media campaigns - Interaction analysis and social media metrics Module 4: Content Marketing - Content creation and storytelling techniques - Blogs, video content, and infographics - Content distribution and promotion strategies - Measuring content effectiveness Module 5: Email Marketing - List building and segmentation - Designing effective email campaigns - A/B testing and personalization - Email marketing analytics Module 6: Paid Advertising (PPC) - Setting up Google Ads and social media ads - Audience targeting and bidding strategies - Campaign optimization and A/B testing - PPC metrics and ROI analysis Module 7: Analytics and Interpretation Data - Introduction to Google Analytics - Setting up conversion tracking - Analyzing and reporting on key performance indicators (KPIs) - Using data in decision-making